Haier

Involves a comprehensive evaluation of the brand's digital assets, security protocols, and performance. This initiative aims to optimize user experiences, strengthen cybersecurity measures, and ensure compliance with regulations. The project includes a thorough assessment of e-commerce platforms, data privacy measures, and the implementation of monitoring systems. Recommendations for improvements will be provided, with a focus on collaboration, training, and transparent communication to fortify Haier's digital presence effectively.

Haier's initiative is designed to enhance brand visibility and engagement through strategic collaborations with influencers. Key responsibilities include identifying influencers aligned with Haier's target audience, developing a comprehensive campaign strategy, and coordinating the creation of authentic content highlighting Haier's home appliances and electronics. The project involves social media activation, event participation, and performance tracking to measure the impact on brand perception. Clear guidelines and long-term partnership exploration will ensure influencer content aligns with Haier's values, fostering sustained brand advocacy and loyalty.