Michelin

We aim to foster a sense of community, drive brand awareness, and highlight Michelin's commitment to innovation and sustainability in the automotive industry. Activities include content creation, community engagement strategies, and collaborations with influencers to extend our reach. Key performance indicators include increased social engagement, positive sentiment, and heightened brand visibility within the automotive and sustainability communities. This campaign aims to position Michelin as a leader in not only tire innovation but also as a forward-thinking and socially responsible brand in the automotive sector.

This Scope of Work aims to fortify Michelin's digital presence by addressing potential vulnerabilities, ensuring regulatory compliance, and enhancing overall digital performance and security. The project is designed to be collaborative, transparent, and focused on delivering sustainable improvements to Michelin's digital ecosystem.

This project entails leveraging the power of influencer marketing to enhance Michelin's brand visibility, engage target audiences, and drive consumer trust in its tire products. The focus will be on collaborating with relevant influencers to create authentic and compelling content that resonates with Michelin's values and appeals to the intended market.