Digital Creatives | Performance Marketing

WD-40

For over six decades, WD-40 has been the go-to solution for conquering challenges, silencing squeaks, and unlocking a world of possibilities. More than just a lubricant, WD-40 is a household icon, a trusted companion for DIY enthusiasts, mechanics, and problem-solvers everywhere.

THE CHALLENGE

Beyond the Can

WD-40 faces the challenge of diversifying its brand perception beyond its iconic multi-use spray. While celebrated for its versatility, WD-40 needs to explore and communicate its broader range of products effectively, ensuring consumers recognize it not just as a problem-solver in a can but as a comprehensive brand offering solutions across various maintenance and DIY needs.

Results

590,886

Search impressions

1,681

Website traffic

New customers

Performance

3,144,459

Eyes Gathered

114,005

Engagements

1,516,030

People Reached

Scope of Work

Community & Social Campaigns

Key responsibilities include developing compelling content tailored to WD-40's audience, initiating and managing social campaigns, and cultivating an active and loyal online community. The project aims to amplify brand visibility, foster customer interaction, and position WD-40 as a prominent player in its industry. Collaborating with influencers, monitoring campaign performance, and adapting strategies based on analytics are critical elements, contributing to the overall success of WD-40's social and community initiatives.

Platform and Product Design

Implementing user-centric design principles, and creating an intuitive interface for customers. Additionally, the project involves the redesign and improvement of product packaging for WD-40, ensuring it aligns with modern design trends and effectively communicates product information. Collaboration with relevant stakeholders, usability testing, and iterative design refinement are integral components of this initiative, ensuring the delivery of a visually appealing and user-friendly digital platform and product packaging for WD-40.

Community & Social Campaigns

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Digital Auditing & Monitoring

On-Page and Technical SEO

GET IN TOUCH

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