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Digital Creatives | Performance Marketing

Alcon

Alcon is dedicated to enhancing the quality of life through cutting-edge vision care solutions. With a rich heritage in eye care, ALCON is committed to pushing the boundaries of technology and research to provide unparalleled products and services that empower individuals to see, feel, and experience the world with clarity and confidence.

THE CHALLENGE

Pioneering the Future of Eye Care

Staying at the forefront of technological advancements and ensuring that Alcon products consistently embody the latest innovations can be a demanding task. This challenge involves maintaining a balance between tradition and innovation, as Alcon works to uphold its reputation for quality and reliability while adapting to the ever-changing landscape of eye care technology.

Results

Search impressions

Website traffic

New customers

Performance

22,121,215

Eyes Gathered

754,917

Engagements

5,332,918

People Reached

Scope of Work

Community & Social Campaigns

Community & Social Campaigns

Our focus is to strengthen Alcon's connection with its community and amplify its social impact. The scope encompasses the strategic planning, development, and execution of engaging and purposeful social media initiatives. We aim to foster a sense of community, drive brand awareness, and highlight Alcon's commitment to eye health. Activities include content creation, community engagement strategies, and collaborations with influencers to extend our reach. Metrics for success will include increased social engagement, positive sentiment, and heightened brand visibility in the online space.
Digital Auditing & Monitoring

Digital Auditing & Monitoring

This project involves a comprehensive examination and evaluation of Alcon's digital presence. The scope includes auditing various digital platforms, such as the official website, social media channels, and online campaigns. The objective is to assess the effectiveness of current digital strategies, identify areas for improvement, and ensure alignment with industry best practices. Monitoring activities will involve real-time tracking of online mentions, sentiment analysis, and competitor benchmarking.
On-Page and Technical SEO

On-Page and Technical SEO

This project centers on optimizing Alcon's online presence through meticulous on-page and technical SEO strategies. This includes a comprehensive analysis of the website's structure, content, and technical elements to enhance its search engine visibility. We will conduct keyword research, implement on-page optimizations, and ensure the site aligns with SEO best practices. Technical SEO efforts will address issues such as site speed, mobile responsiveness, and crawlability to improve overall search performance. The goal is to elevate Alcon's website ranking, increase organic traffic, and provide a seamless online experience for users searching for eye care solutions.
Social media icon

Community & Social Campaigns

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Search icon

Digital Auditing & Monitoring

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SEO icon

On-Page and Technical SEO

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GET IN TOUCH

We like working with passionate people

Join us on a journey where your digital success is our priority. Proper Digital Agency – where expertise meets creativity, and your vision meets its digital counterpart. Welcome to a world of possibilities.