15 November 2023

Digital Marketing during BER-months in the Philippines

Digital marketing during the Christmas season or “BER” months in the Philippines is a crucial and exciting time for businesses. Filipinos are known for celebrating one of the longest and most festive Christmas seasons in the world, starting as early as September and lasting until January. This presents a significant opportunity for businesses to connect with their target audience and boost sales.

Here are some tips that we think that could help you boost up your brand this upcoming Christmas season:

Start Early. Christmas celebrations begin early in the Philippines. So, start your campaigns well in advance, ideally this September or October. This will give you a competitive edge and allow you to build anticipation and social media presence. Social media platforms like Facebook, Instagram, Tiktok and Twitter are incredibly popular in the Philippines. Use these platforms to run targeted ads, share holiday-themed posts, and engage with your audience. User-generated content and contests can also be effective in generating buzz.

Another tip is Influencer Collaborations. Partner with local influencers who have a strong following in your niche. They can promote your products or services authentically to their audience, increasing trust and credibility. Another thing that we Filipino consumers love is Giving Back. Christmas is a time for giving, so consider running charitable campaigns or partnering with local charities. Show your commitment to the community, which can resonate with the Filipino audience.

Remember that the key to successful digital marketing during the Christmas season in the Philippines is to tap into the spirit of giving, joy, and family that defines the Filipino Christmas experience. By understanding and resonating with these cultural elements, you can create memorable and effective marketing campaigns that resonate with your target audience.

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