Empowering SMEs
With Proper Marketing
Creating specialized campaigns and digital solutions
for any marketing goal
Begin Working With Us
SERVICES
The right marketing results appear when you’ve got the right service you need.
Social Media Content Creation
Engage your audience with eye-catching and relevant content.
Proper’s social media content creation focuses on delivering visually
Stunning and value-driven posts that resonate with your audience.
SERVICES
The right marketing results appear when you’ve got the right service you need.
Digital Marketing
Grow your brand with results-driven marketing strategies.
We specialize in performance marketing, paid advertising,
and community management to maximize your brand’s ROI.
SERVICES
The right marketing results appear when you’ve got the right service you need.
Website Optimization
Your website is your digital storefront, so make it work for the
audience. Proper enhances website performance through
technical SEO and engaging UX/UI design that ensures your
site gets more visitors and ranks higher in search engines.
SERVICES
The right marketing results appear when you’ve got the right service you need.
Lead Generation
Generate high-quality leads that fuel business growth. Our lead
generation services attract qualified prospects through targeted
campaigns and strategic messaging.
SERVICES
The right marketing results appear when you’ve got the right service you need.
Creative and Multimedia Production
Bring your brand to life with dynamic visuals and attention-grabbing
storytelling. Proper’s creative production brings ideas to life through
graphic design, photography, and videos.
THE BRANDS WE'VE TRANSFORMED
CHALLENGE
OBJECTIVES
EZY Lifestyle, a Japanese-standard cleaning service in the Philippines, faced increased competition during the pandemic. With the surge of new marketing trends, EZY Lifestyle had to stay relevant and visible in a rapidly evolving market.
To increase brand awareness and visibility, improve customer engagement and messaging to drive bookings, and create cost-effective campaigns that deliver measurable growth.
HOW PROPER HELPED
Proper focused on showcasing real stories: EZY’s employees, customer experiences, and service highlights. By humanizing the brand, we made EZY Lifestyle more relatable and engaging for everyone.
Proper launched highly targeted Meta Ad campaigns focused on messaging and engagement tahat allowed customers to easily book services through social media, which reduced customer drop-offs.
By leveraging cost-effective ad strategies, Proper ensured every peso maximized its impact by delivering meaningful results. Paid campaigns were optimized in real time to improve EZY Lifestyle’s visibility and drive conversions.
Results
Through strategic digital marketing and a performance-driven approach,
EZY LIfestyle achieved significant growth:
THE BRANDS WE'VE TRANSFORMED
CHALLENGE
OBJECTIVES
Luminosa set out to leave their mark in the beauty and wellness space with their new Butterfly Pea Stem Cell Powder Drink. However, they needed a strong digital presence to build a dedicated community and maintain brand recall.
Breaking into the beauty and wellness industry required a distinctive approach. Luminosa needed a strategy that conveyed Butterfly Pea’s premium quality and resonated with a wide audience focused on self-care, beauty, and health.
To create a distinct digital campaign that allows Luminosa to start a conversation and highlight the Butterfly Pea Stem Cell Powder Drink in the highly competitive beauty and wellness industry.
HOW PROPER HELPED
Brand Voice
Creation
Proper developed a distinct brand voice that spoke directly to health and beauty enthusiasts. The messaging had and educational and inspirational tone that positioned Luminosa’s Butterfly Pea as a wellness essential and a lifestyle choice.
A content strategy that connects with the audience was developed, and a mix of educational content, product highlights, and wellness tips were created to connect with the audience.
Scheduling for Visibility
To maximize reach and engagement, Proper strategically scheduled posts to align with audience behavior and platform algorithms. This ensured consistent brand visibility and audience engagement across all channels.
Results
Proper’s targeted strategy delivered measurable impact, positioning Luminosa as a leader in
wellness by developing a clear voice and visual identity. Increased engagement followed
through consistent, value-driven content that built trust with the audience. Optimized posting
scheduled enhanced visibility for an impactful social media presence. This approach fostered
community growth and attracted and audience of self-care advocates.
THE BRANDS WE'VE TRANSFORMED
CHALLENGE
OBJECTIVES
Barangay Burger faced a competitive market saturated with budget-friendly burger chains like Angel’s Burger and Minute Burger. With the highly competitive scene, Barangay Burger had to build a community-driven identity and remain consistent to cement their position.
To develop a memorable brand identity that resonates with Filipinos and maintain a long-lasting relationship with relevant and affordable marketing content that speaks and feels local.
HOW PROPER HELPED
Development
Across Platforms
Proper developed various routes for the brand’s visual identity, drawing inspiration from Barangay Burger’s community-first values. The chosen design and fonts emphasized the vibrancy and warmness of Filipino life, in turn making the brand feel inclusive and energetic.
Proper launched highly targeted Meta Ad campaigns focused on messaging and engagement tahat allowed customers to easily book services through social media, which reduced customer drop-offs.
and Tagline
Strategy
Proper focused on showcasing real stories: EZY’s employees, customer experiences, and service highlights. By humanizing the brand, we made EZY Lifestyle more relatable and engaging for everyone.
Proper launched highly targeted Meta Ad campaigns focused on messaging and engagement tahat allowed customers to easily book services through social media, which reduced customer drop-offs.
Results
Through a strategic media strategy, Proper helped Barangay Burger
stand out as a unique player in a competitive market. With the implementation
of new brand identity, clear messaging, and a scalable design; Proper helped
set the stage for the community engagement and long-term success.
PROPER: YOUR PARTNER IN SUCCESS
For SMEs, marketing themselves can be a challenge.
This is where we come in with our strategic and creative solutions.